The eroticism of language isn’t the language of eroticism, where the latter captures the luster of nudity and the twists of movements.

The Eros of words doesn’t describe; it ignites. That’s precisely its essence, creating a lack that only it knows how to satisfy. People flirting instinctively understand this deeper secret: it’s not the spoken that is true, but the act of speaking itself. We all want to be seduced by words that hollow out a hungry void within us, craving the syllables that create it, until our desire feeds on its own hunger.

Plato understood the power of Eros, and everyone who writes, advertises, or applies for a job should, too.